MATRIX FIGHT NIGHT - A COLLABORATION FOR A FIT NEW INDIA

MATRIX FIGHT NIGHT - A COLLBORATION FOR A FIT NEW INDIA

Avon Cycles has been at forefront of the new culture of fitness and adventure that is sweeping the country. It has emerged as one of India's leading bicycle manufacturers and a name trusted by its customers across the globe. The brand is renowned for its tradition of innovation and it remains steadfast in its focus to deliver the latest technologies and trends. This has helped the brand leapfrog its competition and deliver products that exceed customer expectations. While it may have deep roots, Avon is a young company at heart as it caters to the needs of a new and mobile India that is progressive in its outlook and conscious about their health and that of the environment.

Taking forward its commitment to fitness and accomplish its mission to create a new and fit India, Avon is now collaborating with Matrix Fight Night, India's first mixed martial arts fight night. The event is being promoted by the new icon of fitness and Avon's very own brand ambassador of its Cyclux range of cycles, Tiger Shroff and his sibling Krishna Shroff. MFN aims to bring together specially selected professional MMA fighters from across the country and give them a platform to fight and shine. The event will feature 14 fighters and 7 fights on the night of Saturday at Siri Fort Auditorium, New Delhi.

For the uninitiated, Mixed Martial Arts is a full contact combat sport that involves striking and grappling, both while standing and on the ground, using techniques from different combat sports and martial arts. It has emerged as one of the fastest growing sporting disciplines thanks to the immense popularity of UFC and its stars like Connor Mcgregor, Michael Bisping etc. MMA is an intense fitness workout as it provides a full body workout and also inculcates self defense skills. It is usually fought in a hexagonal cage with padded gloves but without any footwear or head gear.

Speaking to us, Tiger Shroff, who is the founder and promoter of MFN and also a daredevil when it comes to pulling off high-octane stunts in his movies, says that "MFN is a great and fun variation to stay fit and healthy and it will empower the youth, women and children alike."

Avon is proud and honoured to be a part of this initiative by Tiger Shroff, who has always been a fitness enthusiast and an avid Bruce Lee fan, and help create a new fit and sporty lifestyle in the country together.