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In the backdrop of fast
paced developments, an immediate update of the product catalogue
appears already overdue, Consumer aspirations have been showing a
marked shift in preferences, so that the now-a-day bicycle no longer
remains confined to 'utility'. 'Fun' and 'sprt' open up new vistas.
Across-the-board spread of fancy and colour seems to rule the new
canvas.
the accent increasingly moving on to variety and choice, numbers in
the AVON stable naturally grew. A 90 plus offering of the currently
updated lot creates a unique platform for close-to-customized
selection. To impart a better resolution to the overall picture of
choice, only the prominent and the most representative find space in
these pages.
There's been an added dimension to the quick shift scenario of our
integration with the rest of the world, Electric bicycle,
conspicuous by its absence on the Indian scene, stood in sharp
contrast with China next door boasting of a booming domestic market
and exports worldwide.
AVON yet again showed the way by becoming the first
manufacturer to put e-bikes on the market. For giving these a
distinct showcase, a separate attempt became necessary. A beginning
is made by crying the fledgling portfolio on inserts placed at the
end of this catalogue.
Drawing board to product realisation, the journey of the e-bike saw
months of sweating to the point every bit of refinement was finally
taken care of: our goal being nothing but the best.
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